Australia & China

  • Over the past five years to 2017/2018 Chinese imports increased 74%
  • China has become Australia’s largest dairy export market by volume and value party due to exceptional growth in the infant formula category
  • Infant formula shipped to China is Australia’s most valuable export product to a single market
  • China’s overall food and beverage imports grew by 10 per cent between 2016 and 2017 to reach A$153 billion
  • Australia is an important food supplier to China. Exports of value-added products have grown sharply over the past five years, partly due to new or improved market access protocols, the China-Australia Free Trade Agreement and the emergence of cross-border e-commerce
  • Australian exports of processed food to China increased by 36.9 per cent between 2016 and 2017.12 Australia is now the fourth largest supplier of imported processed food to China
  • China’s overall food and beverage imports grew by 10 per cent between 2016 and 2017 to reach A$153 billion
  • Australia is an important food supplier to China. Exports of value-added products have grown sharply over the past five years, partly due to new or improved market access protocols, the China-Australia Free Trade Agreement and the emergence of cross-border e-commerce
  • Australian exports of processed food to China increased by 36.9 per cent between 2016 and 2017.12 Australia is now the fourth largest supplier of imported processed food to China

Product Positioning Map

Keys to Success

Quality

Branding

Logistics & Distribution

Loyalty