About Us

Who We Are

C&X Partners is an Australasian management consulting firm. We work on projects in agriculture, food and beverages, consumer packaged goods, retailing & foodservice and tourism & hospitality. C&X Partners advise clients on growth strategy, mergers and acquisitions, operational improvement and organisational changes.

What We Do

We help our clients assemble the facts needed to guide their big decisions. We develop practical, fact-based insights grounded in the real world that guide our clients’ decisions and actions. We make practical recommendations. We work with clients to make change happen. We assume leadership positions to implement change as necessary.


  • Market Research
  • Analysis
  • Strategic Planning
  • Branding
  • Traffic Building
  • Content Optimisation
  • Offline Conversion


  • Covering 95% of Internet Users’ Data in China
  • 98% Targeting Accuracy
  • Target Travellers
  • Target International Students
  • Target Local Residents
  • Audience Profiling


  • Offering online&offline product distribution in China
  • Assist products to be sold in top supermarket chains and retails
  • Managing distribution and logistics
  • Import & export advisory
  • Engaging sellers & buyers


  • Offering Customer Support
  • Enquiries Handling
  • Cross-border Payment
  • Professional Bilingual Services
  • Let experts handle all your needs

How We Do It

We try to put ourselves in our clients’ shoes and focus on actions. We listen hard, but we are suspicious of the consensus. We provide an external, objective perspective. We are happy to link our fees to results.

Who We Work With

We only work with a select group of clients we trust. We build long term relationships with our clients. Our clients trust our experience, advice and integrity.

Strategy & Operations

We help clients develop their own strategy for growing sales and profits. We have a strong bias towards growth driven by new products, new channels and new markets.

Market Entry

We help clients identify which countries are the most attractive – from a consumer, a competition and a channel point-of-view. Following this, we assist in developing a plan for market entry and growth.

Value Creation

We help clients create value through revenue growth and cost reduction.